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Tarform debuted new e-motorcycles but is there a U.S. market?


With more failures in the electric motorcycle industry than going concerns and a contracting American motorcycle market, now would seem to be an odd time to launch a new bike into the EV arena. But Tarform, a new startup that unveiled its first vehicle last month in Brooklyn, is undeterred.

That’s despite the fact that the company will likely face an uphill ride selling its high-end, higher priced e-motos.

The EV upstart recently pulled the cover off its first e-motorcycles—prototype Café and Scrambler models at Brooklyn’s NewLab.

The 295 and 320 pound machines bring 7 kilowatt-hour (KwH) Lithium-ION batteries, 43 horsepower, a top speed of 93 miles per hour, and 92 mile city riding ranges.

With the debut, the New York and Stockholm based startup now moves into testing phase and taking orders for its first production electric two-wheelers, expected to manufacture by late 2019.

Before getting back to the sobering EV topic of achieving scale and profitability, Tarform is committed to bringing a fresh design aesthetic to the motorcycle world.