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Spotify’s podcasting app Anchor now helps you make trailers


Spotify’s simple podcasting suite, Anchor, is today introducing a new feature designed to help creators promote their podcast: trailers. On the Anchor app for iOS and Android, podcasters will now be able to create a dedicated trailer for their podcast that combines an introduction and some background music, then turns it into an animated video that can be shared across social media and the wider web.

The trailer will also be made available within the podcast’s RSS feed, where it’s marked with the “trailer” episode type.

Anchor had already offered a way for users to mark episodes of their podcast as a trailer within the app, but the new feature makes it simpler to create a trailer through a more integrated experience.

For example, when you push the button to record, you have one minute to introduce your podcast — and a warning will flash when that minute is about to be up. When you’re satisfied with the recording, you can then browse through Anchor free library of background music, which is organized by mood — like adventurous, calm, dramatic, cheerful, energetic, funky, chill, etc. Or you can opt to go without music, if you prefer.

And if you already have a voice recording saved elsewhere, you can import it into Anchor to use as your trailer.