Home / Gaming / Despite canceled trade shows, gaming startups can still win an extra life

Despite canceled trade shows, gaming startups can still win an extra life





Despite canceled trade shows, gaming startups can still win an extra life – TechCrunch




























As organizers cancel events with massive attendance, like SXSW (400,000 attendees), E3 (66,000), GDC (65,000) and Mobile World Congress (100,000), mobile game developers have felt the crunch. At a show like SXSW, larger developers can spend more than $135,000 just to secure some real estate.

Despite the steep cost, if you’re a developer, these events can prove worthwhile for building awareness, buzz and customer downloads. Real-time feedback from attendees, the ability to sign up users for beta campaigns, opportunities for bolstering subsequent email marketing and the prestige of having your app live side-by-side with games produced by larger studios are unique qualities.

It remains unclear if and how developers that made investments will recover costs such as those for onsite promotion, print advertising, staff for booths and restaurant reservations. Equally, if not more important though, is the added layer of opportunity cost for developers, especially those who sought to use these events to launch something new.

How important are launch moments for game developers? During the Game Developers Conference 2019, a new port of Cuphead for Nintendo Switch was announced. Per Google Trends, web searches for the game reached their second-highest point of the year during the event (March 20th), only behind search volume of the game’s release a month later, in April 2019.

Large developers can come out unscathed from a trade show cancellation and simply kick the launch moment to their next big tentpole event. But for smaller app or game developers that can’t wait another six months for their launch moment, they need to do something.

Here are five ways to salvage a launch lost to a trade show cancellation.


ntn”,”protected”:false},”excerpt”:”rendered”:”

At TechCrunch, we aim to deliver a great show no matter what. Weu2019re constantly looking at ways to broaden the reach of Disrupt — in 2018, for instance, we added several new pricing tiers to make sure the show is as accessible as possible. Thatu2019s why today weu2019re announcing plans to offer access to Disrupt […]n”,”protected”:false,”author”:24273062,”featured_media”:1942333,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Announcing the Disrupt SF Digital Pass https://tcrn.ch/2wm3ZRM by @jordanrcrook”,”categories”:[426985170,17396],”tags”:[32254013,576745701],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[576703170],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2wm3ZRM”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[],”associatedEvent”:”ad”:”display”:true,”title”:”Register today to get access to the Disrupt Stage live stream and videos on demand”,”override_link”:”https://techcrunch.com/events/disrupt-sf-2020/tickets”,”date”:1600041600,”link”:”https://techcrunch.com/events/disrupt-sf-2020/”,”status”:”pre”,”title”:”Disrupt SF 2020″,”termID”:576703170,”event”:1888488,”authors”:[24273062],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1962535″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1962535″],”version-history”:[“count”:5,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1962535/revisions”],”predecessor-version”:[“id”:1962766,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1962535/revisions/1962766″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=1962535&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1942333″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1962535″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1962535″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1962535″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1962535″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1962535″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1962535″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:24273062,”name”:”Jordan Crook”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/jordan-crook/”,”slug”:”jordan-crook”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=96&d=identicon&r=g”,”links”:”homepage”:”http://techcrunch.com”,”twitter”:”https://twitter.com/jordanrcrook”,”crunchbase”:”https://www.crunchbase.com/person/jordan-crook”,”position”:”Managing Editor”,”cbDescription”:”

Jordan Crook is a Managing Editor based out of Brooklyn, NY. She writes about internet culture, social networks, and consumer-facing technology. Jordan leads programming on TechCrunch’s flagship event, the world-renowned Disrupt conference. You may recognize her from her appearances hosting that event and moderating panels and fireside chats.nn

She has written for publications such as Mobile Marketer and MobileBurn.nn

She is now a Managing Editor at TechCrunch.nn

You can email her at jordan@techcrunch.com.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1422640116/mynkwzunjxxe344gszq1.jpg”,”twitter”:”jordanrcrook”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:24273062,”name”:”Jordan Crook”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/jordan-crook/”,”slug”:”jordan-crook”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=96&d=identicon&r=g”,”links”:”homepage”:”http://techcrunch.com”,”twitter”:”https://twitter.com/jordanrcrook”,”crunchbase”:”https://www.crunchbase.com/person/jordan-crook”,”position”:”Managing Editor”,”cbDescription”:”

Jordan Crook is a Managing Editor based out of Brooklyn, NY. She writes about internet culture, social networks, and consumer-facing technology. Jordan leads programming on TechCrunch’s flagship event, the world-renowned Disrupt conference. You may recognize her from her appearances hosting that event and moderating panels and fireside chats.nn

She has written for publications such as Mobile Marketer and MobileBurn.nn

She is now a Managing Editor at TechCrunch.nn

You can email her at jordan@techcrunch.com.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1422640116/mynkwzunjxxe344gszq1.jpg”,”twitter”:”jordanrcrook”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”wp:featuredmedia”:[“id”:1942333,”date”:”2020-02-05T10:02:42″,”slug”:”disrupt-winner-1618-shadow”,”type”:”attachment”,”link”:”https://techcrunch.com/events/disrupt-sf-2020/disrupt-winner-1618-shadow/”,”title”:”rendered”:”disrupt-winner-1618-shadow”,”author”:70113879,”license”:””,”authors”:[70113879],”caption”:”rendered”:””,”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:”width”:1920,”height”:1302,”file”:”2019/09/disrupt-winner-1618-shadow.png”,”sizes”:”thumbnail”:”file”:”disrupt-winner-1618-shadow.png?resize=150,102″,”width”:150,”height”:102,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=150″,”medium”:”file”:”disrupt-winner-1618-shadow.png?resize=300,203″,”width”:300,”height”:203,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=300″,”medium_large”:”file”:”disrupt-winner-1618-shadow.png?resize=768,521″,”width”:768,”height”:521,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=1024″,”large”:”file”:”disrupt-winner-1618-shadow.png?resize=680,461″,”width”:680,”height”:461,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=680″,”1536×1536″:”file”:”disrupt-winner-1618-shadow.png?resize=1536,1042″,”width”:1536,”height”:1042,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=1536″,”guest-author-32″:”file”:”disrupt-winner-1618-shadow.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=32&h=32&crop=1″,”guest-author-50″:”file”:”disrupt-winner-1618-shadow.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=50&h=50&crop=1″,”guest-author-64″:”file”:”disrupt-winner-1618-shadow.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=64&h=64&crop=1″,”guest-author-96″:”file”:”disrupt-winner-1618-shadow.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=96&h=96&crop=1″,”guest-author-128″:”file”:”disrupt-winner-1618-shadow.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=128&h=128&crop=1″,”concierge-thumb”:”file”:”disrupt-winner-1618-shadow.png?resize=50,34″,”width”:50,”height”:34,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png?w=50″,”full”:”file”:”disrupt-winner-1618-shadow.png”,”width”:1024,”height”:694,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png”,”image_meta”:”aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[],”filesize”:3704467,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-winner-1618-shadow.png”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media/1942333″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1942333″],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/70113879″]],”wp:term”:[[“id”:426985170,”link”:”https://techcrunch.com/tc-events/”,”name”:”Events”,”slug”:”tc-events”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/426985170″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=426985170″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=426985170″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=426985170″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:17396,”link”:”https://techcrunch.com/tc/”,”name”:”TC”,”slug”:”tc”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/17396″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=17396″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[“id”:32254013,”link”:”https://techcrunch.com/tag/techcrunch-disrupt/”,”name”:”TechCrunch Disrupt”,”slug”:”techcrunch-disrupt”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/32254013″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=32254013″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=32254013″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=32254013″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=32254013″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:576745701,”link”:”https://techcrunch.com/tag/techcrunch-disrupt-sf-2020/”,”name”:”TechCrunch Disrupt SF 2020″,”slug”:”techcrunch-disrupt-sf-2020″,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576745701″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576745701″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576745701″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576745701″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576745701″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[],[],[“id”:576703170,”link”:”https://techcrunch.com/event-type/disrupt/disrupt-sf-2020/”,”name”:”Disrupt SF 2020″,”slug”:”disrupt-sf-2020″,”taxonomy”:”tc_event”,”rapidData”:”pt”:””,”pct”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/576703170″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/tc_event”],”up”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/579419″],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tc_event=576703170″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_events?tc_event=576703170″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tc_event=576703170″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]]]}}],”ec”:[{“id”:1962638,”date”:”2020-03-19T16:10:06″,”date_gmt”:”2020-03-19T23:10:06″,”guid”:”rendered”:”https://techcrunch.com/?p=1962638″,”modified”:”2020-03-19T16:10:06″,”modified_gmt”:”2020-03-19T23:10:06″,”slug”:”wag-ceo-garrett-smallwood-explains-his-firms-radically-different-path-to-profitability”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2020/03/19/wag-ceo-garrett-smallwood-explains-his-firms-radically-different-path-to-profitability/”,”title”:”rendered”:”Wag! CEO Garrett Smallwood explains his firm’s ‘radically different path to profitability’”,”content”:{“rendered”:”



Source link

About admin

Check Also

Zelos is like a cross-game battle pass, rewarding you for completing challenges in games you already play

n”,”protected”:false},”excerpt”:”rendered”:” The FDA has been working to adapt its policies and restrictions to respond to ...

Leave a Reply

Your email address will not be published. Required fields are marked *